Corporate Development & Strategic Planning

For boards and CEOs that need world-class corporate development and strategic planning expertise to drive shareholder value.

A tech-savvy boutique helping high-growth and middle-market CEOs raise capital, acquire a business, or sell their company. Our clients seek a global perspective; we bring world-class presentations, financial models, target engagement, and deal negotiation to drive results.

Fortune 100 and Top 5% Canadian tech firm experience — so you can achieve better strategic results.

Mobia

Private company exit to a global Nasdaq firm

Nymity

Private company exit to a PE-backed Silicon Valley firm

Bridgewater Systems

Public company (TSX: BWC) exit to a global Nasdaq firm

Extreme Ventures

A Canadian leader in seed VC investing (TVC.ca)

Mariner Partners

A Canadian leader in seed VC, global sales expansion mandate

Apprento.com

Private AI company exit to a European SaaS firm

Our clients have challenges like:

  1. How should I value my company, and what are the best positioning strategies to optimize the result?
  2. Should I market the company narrowly or broadly, and what are the trade-offs?
  3. How can we leverage debt markets and different deal structures to improve growth rate, ROI, and deal closure success rates?
  4. Should we hire an investment bank, and if so, which are a fit for our business?
  5. Today, our customer, channel, and sales positioning material is not organized for strategic presentations that differentiate and support future value.
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How we work with boards and CxO teams

We have a track record of working well with board and CxO teams, with the always-on dedication required to manage end-to-end projects and complex deal challenges. In select cases, we work on an exclusive basis, for immediate needs and to develop strategic options. We help engage legal, VC, private equity, and investment banking teams to fit your unique business profile.

Our clients typically have a strong management team that does not have specialized experience and skills in raising growth capital and executing M&A.

Ten challenges when raising growth capital and M&A

  1. Development of strategic objectives
  2. The team: roles and responsibilities
  3. Business positioning and marketing materials
  4. Financial statements and forecasts
  5. Business valuations
  6. Targeting and engaging the right firms
  7. Negotiating and deal structuring
  8. Term sheets and definitive documents
  9. Managing change: people and terms
  10. Post-close matters: business operations

Shaun M MacDonald

Founder and Managing Director

A fit for top companies with strategic initiatives, Shaun brings expertise and best practices refined in Silicon Valley with one of the world’s most successful corporate M&A and VC teams, Cisco, where promotions led to responsibility for executing global partnerships, venture investment, and M&A deals in the U.S., Europe, and Brazil. He has held executive roles at three of Canada’s top tech firms for shareholder returns — Bridgewater, Mariner, and Extreme Ventures — and has a track record of building high-performance teams. He has worked with Canadian entrepreneurs who built private firms like Nymity and Mobia to achieve global exits and superior returns.

Operational and commercial experience

Shaun began his career in marketing at Hewlett-Packard and went on to an award-winning major-account sales career leading national and global sales teams. In the Internet/TV market, as SVP Business Development and Marketing, he led the Mariner exit to Volaris Business representing and competitive global wins, achieving segment-leading compound growth of over 50% per year from 2013–2019, with EBITDA above 25% in 2019.

Education

MBA from McGill University, Montreal, including international studies at the renowned HEC Paris. Majors in finance and international business.

Select national and international experience

Shaun has worked in Toronto, Ottawa, and Montreal in Canada, and has worked and lived in Silicon Valley, California, and Paris, France. He has made over 40 business trips to Asia and Latin America and has developed international networks, sales channels, and relationships that add value — global experience directly impacts strategic execution.

The company relies on long-term relationships for deal flow and does not actively solicit clients. While Shaun’s email is noted below for client convenience, he will not respond to cold calls. The best way to reach us is through a warm introduction from someone in his network.

24 Global Equity Inc. Shaun.MacDonald@24GlobalEquity.com